Leadership roles and management functions insuring †Free Samples

Question: Discuss about the Leadership roles and management functions insuring. Answer: Introduction Leadership can be defined as the process by which a person is able to influence people and to accomplish an objective and direct the organization in a way that makes it more coherent and cohesive. Good leaders develop by a never ending process of self-study, training, education and experience. There are various leadership styles i.e. autocratic leadership style, democratic leadership, transformational style of leadership etc. that are effective to motivate the employees within the organization (Hurwitz Hurwitz, 2015). Purpose of this report is to identify and examine one of the managerial positions in the selected organization and describe his or her job role including personal specification within the organization. Along with this, the report is self-analysis of leadership potentials and skills. At last, report provides personal development plan with the strategies, timeframe and resources required in order to develop the identified weakness. Selected organization and department For the discussion in the report, Company Apple Inc. is selected. In the company, marketing department is selected for the analysis of leadership styles and practices. The objective of the company is to make continuous improvements by the innovations. The company is basically focused on the sustainability of its position in the market. For this, company believes in the cross-cultural collaboration which is helpful in the innovation of new ideas in order to sustain its position in the market. Position title and job description In the marketing department of the company, the leadership skills and roles of digital marketing managers will be identified. In the company, there are various roles and responsibilities of digital marketing manager to operate the business effectively. The roles and responsibilities of digital marketing manager in Apple are described below: The manager is responsible for collaborating with the cross-functional partners in order to manage all the aspects of the business including business planning, promotional campaigns, content strategy and development, customer service, web analytics and other online marketing (Stein Nelson, 2003). The role of manager is to serve as the primary point of contact within the company for the cross-cultural partners. Manager act as the project manager in order to evaluate, prioritize, manage, develop, implement various online initiatives. Further, digital marketing manager is responsible in participating in the development and implementation of strategic and tactical business plans with the cross-functional team in order to support the business strategy (Schein, 2004). Next, digital marketing manager in the company is responsible to manage the use experience of the website including content development, site navigation, and promotional campaigns (Voegtlin, Patzer Scherer, 2012). Role is to demonstrate strong business judgment and decision making skills along with ability to identify, prioritize and articulate the highest impact initiatives. The manager is accountable for building and directing of a cohesive team of internal and external people for developing the business solutions effectively. Person specification The role of digital marketing manager is to manage overall marketing department of the company. There are some requirements and specifications for the role of digital marketing manager. As a marketing manager, the person should have experience to manage and survive the professional marketing staff. Required skills, characteristics and knowledge- There are some characteristics that are required for the role of digital marketing managers in the company. Those characteristics are as follows: Strong effective communicator, Demonstrate highly developed teamwork skills, Ability to coordinate with the large team of diverse and creative employees, Show the ability to enhance the productivity and improve the method continuously, Expert in the digital and social media strategy with the track record on various social media outlets i.e. FaceBook, and Twitter that are essential for the company outreach, Demonstrate effectiveness in conversations with the customers and other employees for the business development, Ability to reach in the environment of constant change, Manage external PR and communication companies and contactors Leadership style Digital marketing manager needs to have transformational leadership style in order to lead the vision of the business. Manager always focus on the future of the business so, transformational leadership is effective to inspire and motivate the employees for the new business ideas. Steve Jobs is the perfect example of transformational leadership in Apple Inc. as he always motivated his staff to think beyond what they already have done and create new and innovative products (Gumusluoglu Ilsev, 2009). Responsibility of a manager in any organization is to meet the desired functionality and operations. In case of self-assessment, it is important for me to develop the understanding about various functioning areas so that organizational as well personal objectives can be achieved by using my skills. In order to meet my job profile, I need to enhance my communication skills and analytical skills to deal with employees and customers. However, I have observed that my motivation, planning and implementation are good there is the need to improve the skills for working with new approaches and situations due to regulator changes in the organization (Samad, 2012). In order to meet the professional standards with the manager profile, there is the need to make changes in the personality and communication so that I can effectively motivate the employees and develop the business in the market. Based on the evaluation of the questionnaire, I have analyzed that current skills are effective in order to manage the workload but, still there is the need of some improvement for delivering the work on time. Along with this, attention will be given on some personal goals and objectives like professional values and good personality among the employees (Roe, 2014). Identification of strength and weakness In order to sustain the position of digital marketing manager, it is important to identify the approach towards own growth and development so that they can be used as the personal profile within the organization. There are various techniques i.e. SWOT and self-assessment which can be used to improve my skills. I have identified that I need to enhance my communication skills and for this manner, I need to make command over presentation of ideas and languages. For a manager, it is necessary to be proficient in language and language. Along with this, manager needs to be excellent in personality in order to sustain the position in the organization. The practices towards the professional standards will be helpful for me to establish strong relationships with the employees (Carmeli, Atwater Levi, 2010). By the analysis of strengths and weaknesses, I will be able to evaluate the professional learning by the professional learning tool i.e. continuous professional development and self-reflective learning. My two strengths and two weaknesses are as follows: Strengths Positive attitude I am an effective listener having the ability to manage interpersonal relationships. I have ability to put new thoughts and have foresightedness which is helpful for me to have vision for the development and growth of the company. My positive attitude and innovative ideas are beneficial for the business. Critical thinking Next, I have critical thinking to evaluate past performances. Critical thinking is helpful for me in getting various approaches to problem solving in the company. This strength is helpful for me to focus on research and knowledge in order to solve the issues in the business (Puccio, Mance Murdock, 2011). Weakness Communication skills By the evaluation of questionnaire, I have analyzed that I have some weaknesses which needs to be addressed for the effective leadership. My non-verbal communication skills are weak and that needs to be addressed. While communicating with different types of people, my communication skills are so much efficient to motivate them. So, I need to address this weakness in order to develop effective leadership skills. Strategy formulation Next, I have weakness related to the strategy formulation of the business as I do not have as much quick and responsive skills to manage the problems. Due to this weakness, employees face difficulties in adopting difficult situations. Need of cultural sensitivity In the leadership practices, culture cannot be ignored by the manager while making decision. The awareness of culture can enhance the effectiveness of the company and its operations in the market. The culture in Australia is different and people have their own way to practice the leadership styles. Leader in the company must adapt their behavior to the country in which they are doing the business (Marquis Huston, 2008). In the workplaces, there is the need to adapt the cultural differences of the employees. The cultural sensitivity and awareness in order to manage the workforce is becoming one of the most important aspects of the business. Cultural sensitivity and awareness among the employees is important for the leader to handle the multicultural business teams. By the cultural sensitivity, employees will be able to understand various cultural influences in the work place that would result in better functioning and coordination among the teams. There are some points that reveal th e need of cultural sensitivity in leadership approaches in the workplace of Australia. The need of cultural sensitivity is for: Understanding various cultural aspects in order to make the employees sensitive for the colleagues in the teams and workplace, Making department head and supervisory staff sensitive to the needs of the employees working with them (Mullins, 2010), Bringing about cooperation and unity among the employees in the organization, and Making various departments i.e. marketing, sales and advertising extra cautious and sensitive and this would be helpful in better expansion strategy In the organization, a manager always has the opportunity to improve the current skills along with the development of new traits in the personality. It is important for the managers to identify various opportunities inside and outside of the organization so that personal objectives can be met by taking timely actions. As a manager, I have observed some future approaches and needs in order to meet them. Development opportunities Current ratings Desired Ratings Appropriate actions Leadership 4 5 To enhance the leadership quality, I will learn from the activities of effective leaders and various theories. I will also leader how to manage the business in tough conditions. Time Management 3 5 For improving time management skills, I will focus on my planning and scheduling strategies to improve the productivity of the work. Planning 3 4 Studying previous activities of the management will be helpful in this manner so that their experience can be used in order to plan for new tasks. Communication 4 5 I will motivate myself to take participation in various events in the organization in order to improve the communication skills. It will also be helpful in motivating the employees within the organization. SMART objectives Based on the analysis of personal strength and weaknesses, it is important to address those weaknesses. Specific- My objective is to enhance my communication and strategy formulation skills by the personal development plan. These are key points that are needed to be improved for the effective leadership activities. Measurable- In order to achieve the set objective of enhancing communication and strategy formulation skills, I will attend various events and sessions within the organization. Attainable- The objectives will be achieved by evaluating my qualities and skills based on the feedbacks provided by my friends, colleagues and family (Yukl, 2010). Realistic- In order to achieve the target, I will plan with proper exercise schedule. I will start communication with my team members and colleagues so that they can be able provide their view points and feedbacks on the specific situation (Wang Rode, 2010). Time-bounded- These particular objectives will be achieved within the time period of one year. These are the short term goals for 12 months including the completion of training and development program and skill development to overcome the weaknesses. Personal development plan For the effective management and encouragement of the employees, personal development plan is as follows: Skills Time management Communication Leadership Planning Working Professional Knowledge Use of resources Improvement required Managing time to deliver task on time Meet the communication skills Satisfaction level of employees Fulfilling the task on time Collaboration with employee Formal language including personality Proper distribution of work Improvement activity Time based allocation of task Participation in various events in organization Observation of capabilities to carry out the job Analyzing prior actions to make better strategies Team work will be implemented Coaching and training will be taken Analysis of work load and capabilities Time Frame 3 months 2 months 1.5 months 2 months 1.5 months 2 months 1 months Evidence Participating in events to manage the time Being enrolled in communication with people Motivating myself to meet the organizational objectives Analyzing requirements of the task Conducting meeting for distributing the workload Using presentations to improve professional knowledge Identifying capabilities to ensure proper use of resources Activities for implementing the plan of development In order to plan for the professional growth, I will follow some activities and processes to ensure the development. This will be helpful for me to present in a better and effective way before the employees so that they can be motivated in their job role. There are various processes and activities that are needed to implement the development plan. First activity is related to keep the development plan on track. The designed questionnaire is helpful in measuring the development or improvement in the personality (Williams Foti, 2011). My weaknesses are highlighted above so, it is my responsibility to complete the task at the given time. Apart from this, before the implementation of the plan, it is important to understand the scope of the development plan as the culture and trend of the company keeps changing and this impact on the working behavior of the employees. For me, it is very important to identify the rates of changes in the company and then analyze the scope of personal development plan. For this, I would like to prefer some process and activities to address my weaknesses in personalities. Training and job experience- I will attend training and development programs to enhance my skills so that activities of employees can be managed. Training will be helpful in learning how to manage the employees in order to achieve the organizational objectives. Along with this, training will also be helpful for me to uncover various managerial functions and responsibilities within the workplace. It will also prove my best in training programs. I will also learn from the job experience by applying knowledge (Northouse, 2013). Mentoring- While mentoring others, it is important for me to understand the optimized practices and approaches in order to lead the employees efficiently. Further, I will also develop my professional skills and knowledge in order mentor the employees for the queries, problems and solutions while completing the tasks. Along with this, I will also make use of the experience of the seniors in order to overcome the time and cost required by the task. Mentoring will be effective in delivering more quality and productivity within the time. Revision of personal development plan As mentioned above, I am facing a bit trouble in communicating with the employees. Along with this, my decision making power and strategy formulation skills are not responsive and quick to deal with the problems. So, I have revised my personal development plan in order to meet the remaining needs. Qualities Lacking Appropriate actions Required time Decision making skills Not so quick and responsive Pre-analysis of issues and learning previous activities 3 Enhancing employee relations Formal behavior Reduce flexible nature and apply formal behavior 2 Professional knowledge Lack in perfection Use practical experience 3 Team working Identification of skills and interest of individual Use techniques to identify the skill sets 4 Conclusion From the above analysis, it is observed that leadership is considered as the ability to lead the people and employees within the organization. There are various analyses related to the leadership practices i.e. some people think that leadership is helpful in motivating the employees within the organization in order to achieve the goals and objectives set by the organization. In simple words, leadership is the process by which a person manages and motivates the team and members of the organization so that they can achieve common goals and objectives. Leadership is an important factor in the organization in order to manage the employees. It is crucial to develop effective leadership for controlling the behavior of the employees. Along with this, with the leadership quality, leaders are able to change the behaviors of their subordinates. Leaders influence subordinates in such way that they can give their best in their job role. References Carmeli, A., Atwater, L., Levi, A. (2010). How leadership enhances employees knowledge sharing: the intervening roles of relational and organizational identification. J TechnolTransf, 36(3), 257-274. Gumusluoglu, L., Ilsev, A., (2009). Transformational leadership, creativity, and organizational innovation: Journal of Business Research. 62. 461-473. Hurwitz, M., Hurwitz, S., (2015). Leadership is a half story. (1st). 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